eljest, a shoemaker specializing in redesigning street shoes, commissioned me to photograph her shoes creatively and visually captivating. The images are for a campaign where the photographs should do the talking. After all, to the visually stimulated audience, words are obsolete.
This campaign will run across different social media platforms and to be used on her website, in selected quality magazines, posters and billboards. It’s therefore vital to consider the composition to ensure the photography can be used in landscape orientation (for websites, banners, billboards) portrait orientation (for magazines, posters) and square (for social media posts).

The final images must be:
• A4 Portrait
• 1920px x 1080px web banner
• Instagram post (square)

The idea behind the images are motion. Shoes are made for movement, street wear especially. Street lights at night, here represented by flowing lights created by using PWL photo technique, and the colour orange, eljest’s signature colour, are playing a big part in illustrating the idea of motion.